Congratulations! You're 1x step away from getting under the hood of your customer's decisions.
Crafted by global behavioural science leaders - this course gives you:
- Clear insight into how your customers perceive value, form judgements, and make decisions - and how you can leverage these processes.
- Behavioural, science-led tools that global experts test and use to drive material behaviour change in the real world.
- An intimate understanding of the factors that can negatively shape your customer's behaviour - showing you where our intuition gets it wrong.
- Practical, science-led principles that are proven to influence behaviour - no matter the context or product.
- Learnings from genuine behavioural scientists - sharing their expertise in how you can drive behavioural outcomes in your day-to-day.
...which is why behavioural science students are proven to boost:
- Customer engagement
- Click through
- Acquisition
- Conversion
- Product usage
- Positive word-of-mouth
+ much more...